Good Foods
Campaign: Feels Good, Doesn’t It?
Role: Designer, Art Director
Deliverables: Social, Video
Featured in: Ads of the World, Roast Brief US, Little Black Book, Marketing Communication News
Some food fills the table. Other food fills the room.
Good Foods, a family-run brand out of Wisconsin, had built a loyal following through the role its products play in real life — dips passed around the kitchen, guacamole scraped clean before dinner even starts, conversations that stretch a little longer. We helped articulate that emotional truth through “Feels Good, Doesn’t It,” a fully integrated 360° campaign spanning brand positioning, creative, production, and media. In a category crowded with functional language and beige restraint, the work embraced something more human: flavor that shifts the energy in the room and quietly becomes the reason people gather.
The results? Sales increased 43% with over 10.2 million impressions across video and social.
Working with Rival has been a fantastic experience for the Good Foods team. We’ve valued their strategic partnership, flexibility, and collaborative approach from day one. Their creative and production team is not only incredibly talented but also impressively fast. Rival is truly a partner we value and trust.
— Vice President of Marketing, Good Foods