How do you boost engagement for an on-campus service office?

At the Kernodle Center, I tackled this challenge through ongoing branding and marketing efforts. Building on the established "Branch Out" theme, I featured tree motifs and playful squirrel elements to highlight Elon University’s connection to oak trees and symbolize growth. On the marketing front, I designed brochures, posters, and digital content to promote specific events, increasing visibility and engagement while supporting the center’s mission of community involvement and civic engagement.